![]() ![]() Often considered a subgenre of action, shooter games test players’ speed and reaction, where their main purpose is to eliminate opponents and complete missions without being taken out by an enemy. That’s right on target with expectations, as shooters have been the most popular genre in the gaming industry for the last five years running. In Q3 2022, shooter was the most played gaming genre, with 57% of consumers saying they played at least one shooter game in the past 12 months. ![]() Our most recent data shows that gamers are locked and loaded when it comes to shooter games. What’s the most popular video game genre in 2023? If you’re ready to connect with gamers, let’s press start. What are the top gaming genres by generation?.What are the top gaming franchises by generation?.Which gaming franchises are most popular with consumers?.What’s the most popular video game genre in 2023?.We’ve dug into the data to uncover the answers to these burning questions: When you want to talk about consumer power, gamers are the group to watch.īecause this diverse audience is so massive, getting a deeper understanding of their world helps brands identify opportunities they might miss otherwise. Popular games can earn more than box office hits, in-game virtual concerts pull in a ton of views, and Gen Z/millennials are actually spending more time on their consoles post pandemic. ![]()
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